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Scent culture & fragrance world

Scents are everywhere, just breathe in. Our experts show you how to surround yourself with the best and most meaningful ones – perfume reviews, trends, and market reports.

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PERFUME TRENDS 2025

 

The European niche perfume exhibition season for 2024 has wrapped up. This fall, we’ve traveled to Pitti Fragranze in Florence and mingled with the crรจme de la crรจme of the industry on the French Riviera at TFWA in Cannes. Our conversations with perfumers, brand owners, and industry analysts have provided us with invaluable insights into the evolving landscape of niche fragrances. Over the coming weeks, we’ll be reporting on the complex narratives behind the most anticipated releases of the year ahead. Our reviews, analysis and comprehensive coverage will serve as your definitive guide to the fragrances that will be shaping the olfactory zeitgeist in 2025.

2025 Trend Report, part 1: Why today’s niche perfume smells like designer fragrance

2025 Trend Report, part 2: AI in Perfume – Artificial Intelligence and the Future of Fragrance

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ะŸะพะดะฟะธัˆะธััŒ ะฝะฐ ัƒะฒะตะดะพะผะปะตะฝะธั ะพ ะฝะพะฒั‹ั… ะฟัƒะฑะปะธะบะฐั†ะธัั…!

ะ•ะถะตะฝะตะดะตะปัŒะฝั‹ะต ะฝะพะฒะพัั‚ะธ ะพ ะบั€ะฐัะธะฒะพะน ะบะพัะผะตั‚ะธะบะต, ะพั‚ะบั€ั‹ั‚ะธัั… ะฐะฝั‚ะธ-ัะนะดะถ ะธ ะฝะธัˆะตะฒะพะน ะฟะฐั€ั„ัŽะผะตั€ะธะธ. ะ‘ัƒะดัŒ ะธะฝั„ะพั€ะผะธั€ะพะฒะฐะฝะฝะพะน ะบั€ะฐัะฐะฒะธั†ะตะน!

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