Category
Modern musks
The fascinating family of molecules that have transformed the art of the perfumery. Today, (almost) no fragrance formula is complete without a proverbial “white musk” – one or several of the chemical compounds that can help to brighten, elevate and fill the formula with light and air. These molecules are fully synthetic and cannot be found in nature. Their scent profile is like a light prism, with a lot of facets that melt and merge to create a new abstract experience.
Keep in mind, that approximately one third of Earth’s population is (partially) anosmic to this group of chemicals. Meaning, many people cannot smell them or only perceive them as a very faint trace of “something”. That’s because, in terms of evolution, they haven’t played any role in humanity’s survival (since none of them exist in nature) and only appeared on the horizon a fraction of a second ago. Humans simply didn’t have a chance or a reason to adapt to smell them yet.
This is part of the reason why perfumes that rely heavily on their use can be so polarizing. Some enjoy them, others consider them to be a scam because they smell like nothing to them.
