Esxence is the biggest niche perfume event in the world, taking place in Milan. 2023 edition broke all records, again
Here are the perfume market trends that dominated the show
300 artistic perfume brands from all over the world took part in the show
Growth of the appetite for expensive and exclusive perfume shows no sign of stopping. There will be even more new brands entering the scene in the coming years
More players mean more commercialization of the niche fragrance segment. Many brands cater to mainstream tastes instead of innovating to grow sales
For the consumer, with thousands of new perfume launches every year, the fragrance market is impossible to navigate without curation and sampling services that narrow the selection to the most interesting new scents
Read the complete Esxence report for more fragrance trends and perfume market insights