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We've asked Midjourney to come up with visuals based on the descriptions of No 5 fragrances provided by Chanel's official website. We've removed all mentions of the brand, the perfume name, or even the fact that the prompt refers to a fragrance. The results turned out fascinatingly beautiful. However, in some cases, the AI model still inferred we were talking about perfumes.
Disclaimer: We are an independent online publication and are not endorsed, affiliated with, or authorized by Chanel. Chanel, its trademarks, bottle designs, and logos are property of Chanel, Inc. We do not sell Chanel products or represent Chanel in any capacity.
A melancholic rendition of Eau de Toilette
Flow and elegance of Eau de Toilette imagined by Midjourney
Does AI see aldehyde notes as snow?...
...or as cloud-foam?
The iconic Parfum bottle reimagined
An explosion of jasmine
A grand bouquet for a Grand Extrait
A universe in a bottle
Based in Berlin, Germany. An independent online publication covering everything perfume: workings of the industry, trends, ingredients, new launches and fragrance reviews with focus on the niche and artistic end of the market.